Category: Internet

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Internet Jewish Jewish Youth Music Teens Web

Yes, Jews Rock Too

Here’s my latest post for the Community Next blog “Rabbi J in the D”:

We all know that Jews can rock. After all, you only need to listen to Bob Dylan or Gene Simmons of Kiss to know that. But there are also some Jewish singers who are rocking Jewish music… and I don’t mean Jon Fishman leading Phish in “Avinu Malkeinu.”

I remember in 1999 when the Jewish rock star Rick Recht came to the Jewish summer camp where I was working (Camp Ramah in Nyack, NY). He had all the little kids dancing and screaming like they were at an arena concert with 20,000 fans. Then he worked his way into a cover of a Dave Matthews song and had the teen and 20-something staff members hooked.

Recognizing that there was a need for an Internet radio website dedicated to Jewish rock music, Recht has created Jewish Rock Radio. “Jewish Rock Radio was launched to provide a mass communication channel utilizing the power of music to attract, inspire, entertain, and educate Jewish youth while providing information about a variety of meaningful engagement opportunities for Jewish youth.”

The channel will expose new and established Jewish artists, as well as provide education for artists to professionalize their music and marketing. Recht didn’t want to simply create another Internet music channel. He wanted to give back to the Jewish youth who have been his biggest fans through Jewish youth groups and Jewish summer camps. As the site explains, Jewish Rock Radio is also “for Jewish youth to share their experiences with each other about a variety of national Jewish programs in which they have participated; and, to inspire and create a ‘path’ for Jewish youth to participate in Jewish life as Jewish composers, performers, songleaders, and teachers.”

Jewish Rock Radio (JRR) is the flagship program of Judaism Alive, a nonprofit 501(c)3 formed in 2009 to strengthen Jewish identity and connection for youth through their love of music, musical instruments, and online interaction. While Jewish teens will continue to fill their iPods with Miley Cyrus, Justin Bieber, Beyoncé and Jay-Z, now they just might add some Jewish rockers to their playlist like Naomi Less, Blue Fringe, Josh Nelson and Socalled.

Cross-posted to the Jewish Techs blog

(c) Rabbi Jason Miller | http://blog.rabbijason.com | Twitter: @RabbiJason | facebook.com/rabbijasonmiller
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Communication Community Internet Marketing Rabbi Rabbi Jason Miller Synagogues Web

Making Your Website Work for Your Synagogue or Jewish Organization

Cross-posted to the Jewish Techs blog (The New York Jewish Week)


Quite often I get asked to consult synagogues on their Web presence. The first thing I do is take a look at their current Web site and try to determine in which year it was created. I can usually tell its production date within a few years based on several factors. I then explain what a Web site should do today. After I explain its function, I let them know that the look of the site matters less today than its functionality. Today’s Web site needs to be an extension of the community the synagogue is trying to create (or in some cases, has already created).

If someone’s trying to find your synagogue’s location, they can use Google Maps. But if they want to interact with the rabbi about last week’s sermon, or find out who else is attending a class, or make a contribution online, or update their membership record (see: Chaverweb), then they will need to access the synagogue Web site.
In a brilliant article, Beth Frank Backman explains the need for today’s Web sites to facilitate community building. It should be required reading for every synagogue and rabbi interested in making social media and the other technology of today work for them in their mission.
Here is her article and I can only hope it’s prescriptions are followed. All emphasis in boldface is mine.
Does Your Website Push Information or Facilitate Community Building?
By Beth Frank Backman
Social media is much more than technology. It challenges us to rethink the nature and purpose of organizations and the reasons why we meet face to face. In doing so it will eventually force us to rethink the nature and role of the synagogue.
Will the synagogue of the future continue to be a coordination hub for Jewish education, bar and bat mitzvah preparation, Jewish identity activities, and prayer? Or will most of these functions move elsewhere, making the synagogue little more that a “meet-up” for ritually required prayer and life cycle events? Will it even be needed for those purposes?
In the future, even Hebrew school and bar/bat mitzvahs may no longer be a driving force in synagogue membership. Why cart kids half way across town to go to Hebrew school if the same learning can be had one-on-one via Skype? Imagine a world where bar and bat mitzvah tutors from Israel, Venezuela, San Diego and New York can be found in an on-line directory and are only a Skype call away. Imagine a world where one can find on the web free lance rabbis and cantors to lead private Shachrit and Mincha services in the Catskills, Rockies or Israel.
Imagine a world where kids form Jewish identity via summer camp and on-line networking with their camp friends throughout the year. Imagine a world where Jewish kids across the city keep in touch via Twitter and meet up at the movie theater or mall on Saturday night. What then happens to the traditional synagogue youth group? Why pay exorbitant synagogue dues just for Hebrew school training or the opportunity to participate in a youth group?
Much depends on how quickly synagogues see the opportunities of social media and incorporate them into their mission. Social media is allowing the traditional functions of the synagogue to be deconstructed and moved out of the synagogue. Many of these “imagined” services are already here and are beginning to generate loyalty.
This presents severe challenges for synagogues. The upcoming generation of 20 somethings sees on-line and off-line relationships as complements of each other.They expect communities where on and off line life create synergy with one another. Technology is fundamentally social and creates the infrastructure needed to maintain social relationships.
The current membership of many synagogues grew up in a world where real community is face to face. Technology is little more than a tool for delivering information. As a result of these differences, it sometimes hard for current membership to understand the need for a new type of on-line presence. When budgets are short there is little incentive to create a website for the Jewish community who has not yet shown up in the synagogue door. But if nothing is done, it is quite possible that the 20-something crowd may never show up.
Despite the challenges, at first glance it looks like synagogues are beginning to bite into social media. According to a study released by Jvillage Network, 66% of synagogues responding had a Facebook page. But a closer look at the data paints a very different picture.
Social media is much more than Facebook and Twitter. Even these classic social media tools can be used in ways that essentially ignore social media. Rather social media is an approach to technology that sees technology primarily as a way to create rich personalized two-way and multi-way connections criss-crossing a group of people.
To really grasp how a synagogue understands and uses social media we need to dig deeper and look at how and what kind of information is being shared on a website, Facebook page or twitter account. How does it build relationships? Is the information being pushed outward at people or are there genuine and personalized exchanges that create strong social bonds between members? When we look at how these tools are used, it is clear that synagogues have barely caught onto the idea of social media:
  • It appears that none of the synagogues surveyed had primarily community generated content and only 21% have blogs where community members can comment. In general, website updates are centralized in the hands of staff people or a dedicated volunteer. Content is being pushed from the synagogue to the members and occasionally from member to synagogue, but almost never from member to member.

  • Furthermore content pushed from the synagogue to members tends to be impersonal. While 49% of congregations updated their website with Jewish themed content and most had synagogue calendars, only 7% let members view their membership balances on line and only 4% use their website to help parents monitor their child’s progress in Hebrew school.

  • Personalized information moving from member to congregation tends to be limited to administrative matters: membership application, Hebrew school registration, RSVPs and payment for synagogue events. Even then less than 30% of congregations had one or more of those services. Only 14% had volunteer sign-up tools and only 2% could make changes to their membership accounts.

  • The impersonal nature of the websites is further underscored by the limited opportunities that members have to personalize their interaction with the website. Only 3% provide members a customized home page. Only 14% let users download the synagogue calendar into their personal calendars. 40% lack search functions making it impossible for users to go directly to the content most important to them.

  • Even support of off-line community building is weak. Only 15% provided their membership directory on line. Only 3% stream religious services for house-bound community members.

  • On the other hand, 40% accept on line donations. One has to wonder what message is being sent to members when donation features are more prevalent than features that support personalized member to synagogue communication.

  • The sense that websites are being primarily used to push information to members rather than to facilitate community building is also reinforced by an apparent lack of interest in even passive sources of community feedback such as website analytics. 66% of synagogues either are not or do not know how to use analytic tools to monitor website usage.
(c) Rabbi Jason Miller | http://blog.rabbijason.com | Twitter: @RabbiJason | facebook.com/rabbijasonmiller
Categories
Ethics Internet Judaism and Technology Keshet

Technology’s Limits – After Tyler Clementi’s Death, a Rabbi Warns of Technology without Ethics

Cross-posted to Jewish Techs

The tragic death of Tyler Clementi, the Rutgers University student who took his own life after being filmed having sex with a man, has led some to voice concern over young people’s misuse of technology.

Rabbi Andy Bachman, the founder of BrooklynJews, wrote an open letter to young people in the community on his blog. The letter was reposted on the Forward’s Web site.

In his open letter, Bachman begins by reaching out as a rabbi to the young generation of his community be they gay or straight to let them know they were created in the image of God. He then goes on to address the use of technology to invade the privacy of Clementi and lead him to take his own life.

Bachman writes, “…[Clementi’s] peers, besides reflecting a disgusting prejudice, also worshiped their technology. Young people live in a world of too much access to too much instantaneous entertainment. And with a webcam and a laptop and an Internet connection, college students at Rutgers created their own bizarre “reality TV,” without thinking about the moral and ethical and criminal implications of what they were doing to another human being. A click and a laugh — and now someone with so much potential is dead. And that, plain and simple, is wrong. Technology can save lives but it can also be a tool for evil. So take stock next time you’re ready to click so quickly. Think and feel before you act.”

I teach a weekly high school class about Judaism and technology at a large Reform congregation in Metro Detroit. On the first day of class, we discussed the pros and cons of technology. I asked the teens to describe how new forms of technology can be used for good and how they can be used for evil.

The NY Times reports that the news about Clementi’s suicide came on the same day that Rutgers kicked off a two-year, campuswide project to teach the importance of civility, with special attention to the use and abuse of new technology.

We are still learning how best to use these new technologies, from social networking to video streaming. The ability to broadcast realty television is now possible for millions of people with a camera and an Internet connection. The question is whether our society has the ethics necessary to guide us in the appropriate use of these media. As we see from the case of Tyler Clementi, the misuse of technology can be fatal.

(c) Rabbi Jason Miller | http://blog.rabbijason.com | Twitter: @RabbiJason | facebook.com/rabbijasonmiller
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Detroit Internet Jewish Newspapers Judaism and Technology Media Web

The Internet’s Effect on Jewish Newspapers

The Jewish Telegraphic Agency (JTA) likes to think of itself as the Jewish AP. The JTA is a non-profit news service that disseminates the happenings in the Jewish world as soon as they happen. Ideally, they try to scoop all the other news agencies and print media.

The long-time publisher of the JTA, Mark Joffe, stepped down suddenly on July 25 and Ami Eden, who was serving as editor, took the reins. The Jerusalem Post reports that there was more to the JTA’s press release than was reported. “Over the past two decades, US Jewish media and print journalism in general have been in steady decline due to dwindling readership and loss of ad revenue to the Web. When the recession hit two years ago it dealt a devastating blow to an already weakened industry.”

The Jerusalem Post interviewed new JTA publisher Ami Eden, who said that ideas for collaboration among the Jewish print media were percolating and would materialize between 12 and 18 months. “I think it’s clear that most American Jewish newspapers haven’t figured out how to make money online. Why should we not try to create a unified Web presence having one big Web site with a team thats constantly keeping it fresh? We clearly could be pulling our technological resources and sharing the Web traffic. If we’re all investing in the same Web traffic, it becomes a great idea,” Eden argued and then, according to the Jerusalem Post, declined to go into further detail.

Bob Goldfarb, president of the Center for Jewish Culture and Creativity, writes on the eJewish Philanthropy blog, “The ‘one big Website’ that Eden envisions could similarly be a shared platform operated by a member-owned JTA that preserves the identities of participating local papers while enabling central coordination of content. JTA editors could select stories from member papers that are of national interest and include those in a National News feed on the platform. That would free local editors to focus on local news and lower JTA’s domestic news-gathering costs at the same time. Centralizing site maintenance and advertising sales, while enabling local ad sales and local content control, would reduce costs locally. It also would vastly simplify JTA’s national marketing to readers as well as to advertisers. And owning a stake in the shared platform can be a powerful incentive for newspapers to participate in it.”

As both an avid reader of Jewish newspapers and an uber-connected Web user, I’ve been thinking about many of these issues myself.

I’m a Detroit native and have been reading the since… well, probably since not long after I learned read. For decades it was how I fell asleep on Friday nights. Following Shabbat dinner at my parents’ home, my mother would read the DJN, and then I would take it to bed and fall asleep reading it cover-to-cover beginning with the back pages first (obituaries) as is the local tradition. The prevailing joke was that if you didn’t find your own name in the back pages, you could continue reading the rest of the paper!

The paper contained the local, national and world (mostly Israel) news. It was how we found out about what was going on in the “Jewish world” around us. A few years ago, the paper switched to a Thursday delivery which actually upset many people. Even though we could get the DJN a day earlier, it seemed to upset the rhythm of the week – and the tradition. Now the DJN (laid out like the actual paper in its entirety) is available free to subscribers early Wednesday mornings on the Web. Even though I’m reading it almost a full three days earlier, the news is already stale. By the time the JTA feeds get to the DJN to place in their paper I’ve already gotten that news by e-mail (JTA News Alerts) or read it on the Web at JTA.org or the Forward or NY Jewish Week or even the NY Times. Not to mention the immediate Google Alerts I receive with keywords like “Jewish” and “Israel.”

When I come across these news stories in the DJN’s print paper there have already been updates, changes and resolutions. The local coverage in the Jewish papers is much the same. Because of e-mail, Twitter, Facebook, and text messaging, the flow of information is so quick that the news is old by the time it gets in the paper. Funeral homes send out daily e-mails with death notices, and synagogues, schools, and organizations send out e-mail alerts as soon as a death is reported. By the time the deaths are listed in the paper everyone already knows about it and the funeral has already occurred. Life-cycle events like births, bar/bat mitzvahs, weddings, and anniversaries are announced for free on Facebook which makes the announcements in the paper less exciting to read.

But all of this shouldn’t be spoken about in negative terms. Maybe it is the demise of print media, especially for regional Jewish newspapers, but this should just force everyone involved to think outside-the-box.

I think Ami Eden is on to something. The freshness he brings to JTA should be contagious around the country (and I hope it is). One of the first things Ami does should be convening a meeting (virtual or face-to-face) of all Jewish newspaper editors and publishers to collaborate on his idea of “one big website.” The advertising dollars will be there, I’m sure. This is just another example of how the Internet has removed the borders in the Jewish community. I know I’m not the only Jew who’s already gotten his news by reading the JTA feed and visiting the websites of the Forward, The NY Jewish Week, Haaretz, and The Jerusalem Post before my local Jewish newspaper even hits my mailbox.

I have great respect for everyone in the Jewish newspaper business, but let’s focus on the future… because it’s here.

(c) Rabbi Jason Miller | http://blog.rabbijason.com | Twitter: @RabbiJason | facebook.com/rabbijasonmiller
Categories
FourSquare Internet Judaism and Technology Social Media Social Networking Web

Mayor of the Minyan

Cross-posted at Jewish Techs

Every synagogue minyan (daily prayer group) has the one person who always seems to be there. In some congregations, this might be the gabbai (a ritual director of sorts). In other shuls it might be the rabbi. And in others it might be a lay person who is very dedicated and wants to ensure there is always a minyan (quorum of 10) so others can say the Mourner’s Kaddish. Some minyans have a group of dedicated individuals who make it a point to always attend — regardless of rain, sleet or snow.

With the mobile application FourSquare (a cross between a friend-finder, social city-guide, and game), it is now possible to find out who attends the minyan the most. While the most active minyan attendees in many communities are older, retirees who may have never even heard of Foursquare, it would still be fun to see who “checks in” to the synagogue the most. In the FourSquare world, the user with the most check ins at a venue gains the mayorship of that venue, so it would be interesting to see who becomes the “mayor” of the shul.

Many local businesses offer specials (10% off at some restaurants and coffee shops, for example) for a check-in or for being the mayor of a venue. Perhaps in the future, synagogues will offer incentives for the most check ins at the morning minyan or for children at Hebrew school. I can imagine a synagogue discounting the dues of the mayor of the minyan or presenting the mayor of religious school with an award.

Jewish non-profits can also utilize FourSquare to reward volunteers. The mayor of the kosher food bank for instance might be featured in the monthly newsletter.

Thanks to FourSquare, in the future you might see a sign next to the rabbi’s parking space in the synagogue lot that reads: “Reserved Parking for the Mayor of the Minyan.”

Modern Tribe has some great Jewish Gifts for all occasions

(c) Rabbi Jason Miller | http://blog.rabbijason.com | Twitter: @RabbiJason | facebook.com/rabbijasonmiller
Categories
Bar Mitzvah Funerals Internet Jewish Judaism and Technology Life-Cycle Events Technology Web Weddings

The Virtual Simcha

The first time I heard about a “virtual simcha” was in the late 1990s. Detroit was hit with a massive snowstorm and the 8-day old baby boy’s aunt who was to play the role of rabbi was stuck at the airport in New York. The rabbi improvised and she officiated at her nephew’s bris via speaker phone.
Of course, if this happened in 2010 and not in the late 1990s the bris would have been officiated by the rabbi through Skype, and she would have seen the simcha and been seen by the attendees.
Using technology to add people to a simcha is becoming more common. An increasing number of grandparents and great-grandparents are attending their grandchildren’s wedding in the virtual world.
Just last month I officiated at a wedding that was being streamed live to Israel so that the bride’s elderly grandparents could “be there.” Through Ustream.tv, the grandparents felt like they were at the wedding even if it meant staying up late into the night in Israel.
Elicia Brown, writes in the Jewish Week about several of these simchas that would have otherwise been missed by family or friends, like the grandparents in Australia beaming themselves into their grandson’s Brooklyn bris. Or Conservative rabbis Erez Sherman and Nicole Guzik who married each other in January with the virtual presence of Rabbi Sherman’s brother Eyal Sherman, a paraplegic, and his sister Rabbi Nogah Marshall, who was nine months pregnant at the time. A $40 webcam was clipped to the ark; a laptop was discreetly placed on the bima of Temple Sinai, allowing Rabbi Sherman’s siblings to view the proceedings via Skype.
A week ago in suburban Detroit’s largest congregation, the Reform Temple Israel in West Bloomfield (3,400 member units), Rabbi Harold Loss and his wife Susie were honored for their forty years of service to the congregation and to celebrate the rabbi’s 65th birthday. Over 3,000 people joined together on the beautiful grounds of the temple, but the many who couldn’t be there in person felt connected as well. The Friday night service was streamed live on the Web for the elderly and infirm who couldn’t actually be there. The Temple Israel members who were on vacation that day also appreciated the live stream. Jim Grey reported that he and his family viewed the tribute service from their vacation home “Up North” and felt as if they were there without having to disrupt their family’s retreat.
Virtual technology is not only finding it’s way into Jewish simchas. It is also being used to help Jewish educators extend their reach. Julie Wiener’s Jewish Week article“For Hebrew Learning, The Skype’s The Limit” details how Internet tutoring is on the leading edge of use of technology beyond the classroom.
Skype-based tutoring — piloted last year and formalized this year at [Temple] Micah [in Washington D.C.] — is not only a convenient, inexpensive way to give kids personal attention in Hebrew, but it frees up time at the once-a-week school for other lessons, explains Deborah Ayala Srabstein, the temple’s education director. Micah is one of a growing number of congregations using technology to address two of the most vexing challenges facing supplemental, or Hebrew schools: how to teach Hebrew effectively and how to best make use of increasingly limited classroom hours. Whereas a generation ago it was not uncommon for children to report to Hebrew school three afternoons a week, today’s programs —which tend to serve overscheduled families and compete with an array of other extracurricular activities — often meet as little as two hours per week.
Virtual tools like Skype and live Web streaming are making the Jewish community feel smaller and allowing people to attend life-cycle events, from bar mitzvahs and weddings to funerals, that they otherwise wouldn’t have been able to attend in earlier eras. These tools are also helping educate the Jewish future who are more overextended than any previous generation of young people.
(c) Rabbi Jason Miller | http://blog.rabbijason.com | Twitter: @RabbiJason | facebook.com/rabbijasonmiller