Those aren’t the lyrics to a Matisyahu song, but they could be. Only a few hours after the Jewish Telegraphic Agency (JTA) published my story about Matisyahu’s unimpressive appearance on a reality TV cooking show, they issued a breaking news alert. As Daniel Sieradski commented in Heeb, it was the type of breaking news alert that is usually reserved for a terrorist attack. Only this was no terrorist attack. It was just Matisyahu shaving off his signature Chasidic-looking beard and transitioning from his Hasidic lifestyle as a religious Jew.
|Has Matisyahu Gone “Off the Derech” by Shaving Away His Hasidic Identity?|
I don’t think his decision to put his wife and mother-in-law in front of the camera with him on the “Chef Roble and Co” TV show was a very wise PR decision for Matisyahu and I think his current decision to shave the beard and drop his Chasidic identity could be the result of mismanagement.
In a blog post, Matisyahu wrote:
This morning I posted a photo of myself on Twitter. No more Chassidic reggae superstar. Sorry folks, all you get is me…no alias. When I started becoming religious 10 years ago it was a very natural and organic process. It was my choice. My journey to discover my roots and explore Jewish spirituality—not through books but through real life. At a certain point I felt the need to submit to a higher level of religiosity…to move away from my intuition and to accept an ultimate truth. I felt that in order to become a good person I needed rules—lots of them—or else I would somehow fall apart. I am reclaiming myself. Trusting my goodness and my divine mission.
Get ready for an amazing year filled with music of rebirth. And for those concerned with my naked face, don’t worry…you haven’t seen the last of my facial hair.
I met Matisyahu for the first time at the Hillel International Staff Conference in a hotel in Connecticut back in December 2004. I remembered watching him perform on “Jimmy Kimmel Live” earlier that August. For most of the Jewish professional leaders gathered in that hotel ballroom, the show was more about a Hasidic reggae singer than it was about the music. It was a novelty. He certainly wouldn’t have gotten that gig had he not been an overtly Jewish performer.
So now the question is what does Matisyahu become without the Hasidic identity? Will he return to Matthew Miller? It sounds like he will, but that can’t be a very wise decision since his name has become his brand. But what does this mean for the Jewish community? Matthew Miller is a ba’al teshuva meaning he came to religious Judaism as an adult. Will this call the long-term devotion of other ba’alei teshuva into question? What will this mean for Matisyahu’s wife Tahlia and their children? Will they remain as Orthodox Jews, committed to the Hasidic lifestyle?
Many musicians are secular but spiritual. It looks to me as if Matthew Miller doesn’t realize that his cache is in his Hasidic identity more than in his music. He will quickly become just another performer. Matisyahu will certainly not be the first frum (religious) Jew to “go off the derech” (journey from a religious life to a secular one), but he might be the most famous to so this publicly.
As Sieradski writes in Heeb, “One can’t but help but wonder if this is a bellwether for the rest of the ba’al teshuvah community. Few people have benefitted so richly from their Orthodox identity than Matisyahu, whose iconic hasidically-garbed appearance was oft stated to have had more to do with his rise to stardom than his talent alone. If Miller, whose feverish religiosity inspired so many others on the road to Jewish observance, couldn’t hack it as a frum yid, how can others be expected to maintain the illusion when the benefits are far less tangible?
I’m hoping Matisyah (or Matthew Miller) will find future success in his endeavors, but I’m pessimistic that his music alone will keep him at the top of the charts. He got famous by being “that Hasidic reggae singer,” but he will likely fade from fame as “that Hasidic reggae singer who shaved his beard and disappeared into secular life.”