Kosher for Passover Zingerman’s Challah?

A couple of years ago, I wrote about the signs at Balducci’s, a New York grocery store, that advertised their ham as “Delicious for Chanukah.”

Today’s issue of the Detroit Jewish News features a full-page ad for the local Plum Market chains of grocery stores. In large print, the ad proclaims Plum Market as “Your Passover Destination” and features a challah (Jewish egg bread) from Zingerman’s Bakehouse above the words “We stock a full line of Passover products from Zingerman’s Bakehouse.” (Thanks to Rabbi Rachel Shere, of Adat Shalom Synagogue, for bringing the ad to my attention.)

First, Zingerman’s, based in Ann Arbor, is not a kosher establishment. Second, their products are not kosher for Passover.

(c) Rabbi Jason Miller | http://blog.rabbijason.com | Twitter: @RabbiJason | facebook.com/rabbijasonmiller