As Social Media has become more popular over the past few years, an emerging field of study and consulting has emerged. All of a sudden everyone is a social media maven. The youngest employee (or intern) at law offices, accounting firms, medical practices, restaurants and non-profit organizations suddenly become the in-house social media experts charged with the task of creating Facebook pages and keeping them updated.
In most cases, it’s best to leave the social media marketing to the experts. However, there are times when advice comes from unusual places. Bernhard Warner, writing in AdAge Digital, shows that nuns in Rome may be able to teach us a lot more about social media than we probably thought. Warner, the director at the editorial consultancy Custom Communication, writes:
The power of creativity. I have to admit it’s only recently that I began looking into what religious orders, charities and religious NGOs are doing in the area of social media. What particular impresses me is the genuineness of their approach and the creativity with which they use to lay out tough messages — sacrifice, vocation, mercy, charity — in a medium filled with a lot of distractions for the typical social media user. What do I mean? Look at the tweets of Sister Christine Ereiser, a Benedictine nun from Tulsa, Oklahoma. She’s active on Twitter and is avid podcaster. By the way, her order, the Benedictine Sisters, is engaging, humorous and even cheeky at times. Go sisters! Finally, I have to point out the pioneering work of Sister Julie from Chicago, a podcaster, blogger and founder of A Nun’s Life Ministry. She provides a fascinating insight into a community of nuns that we don’t often get to see: they are avid content creators, active networkers, and, yes, very geeky!
Warner walks us through the ways in which these nuns can guide us trhough our social media usage with ethics, commitment and values. So, don’t discount advice on social media from unusual places. But that doesn’t mean that you should let the intern or a high school volunteer quarterback your social media campaign- either.