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Communication Community Internet Marketing Rabbi Rabbi Jason Miller Synagogues Web

Making Your Website Work for Your Synagogue or Jewish Organization

Cross-posted to the Jewish Techs blog (The New York Jewish Week)


Quite often I get asked to consult synagogues on their Web presence. The first thing I do is take a look at their current Web site and try to determine in which year it was created. I can usually tell its production date within a few years based on several factors. I then explain what a Web site should do today. After I explain its function, I let them know that the look of the site matters less today than its functionality. Today’s Web site needs to be an extension of the community the synagogue is trying to create (or in some cases, has already created).

If someone’s trying to find your synagogue’s location, they can use Google Maps. But if they want to interact with the rabbi about last week’s sermon, or find out who else is attending a class, or make a contribution online, or update their membership record (see: Chaverweb), then they will need to access the synagogue Web site.
In a brilliant article, Beth Frank Backman explains the need for today’s Web sites to facilitate community building. It should be required reading for every synagogue and rabbi interested in making social media and the other technology of today work for them in their mission.
Here is her article and I can only hope it’s prescriptions are followed. All emphasis in boldface is mine.
Does Your Website Push Information or Facilitate Community Building?
By Beth Frank Backman
Social media is much more than technology. It challenges us to rethink the nature and purpose of organizations and the reasons why we meet face to face. In doing so it will eventually force us to rethink the nature and role of the synagogue.
Will the synagogue of the future continue to be a coordination hub for Jewish education, bar and bat mitzvah preparation, Jewish identity activities, and prayer? Or will most of these functions move elsewhere, making the synagogue little more that a “meet-up” for ritually required prayer and life cycle events? Will it even be needed for those purposes?
In the future, even Hebrew school and bar/bat mitzvahs may no longer be a driving force in synagogue membership. Why cart kids half way across town to go to Hebrew school if the same learning can be had one-on-one via Skype? Imagine a world where bar and bat mitzvah tutors from Israel, Venezuela, San Diego and New York can be found in an on-line directory and are only a Skype call away. Imagine a world where one can find on the web free lance rabbis and cantors to lead private Shachrit and Mincha services in the Catskills, Rockies or Israel.
Imagine a world where kids form Jewish identity via summer camp and on-line networking with their camp friends throughout the year. Imagine a world where Jewish kids across the city keep in touch via Twitter and meet up at the movie theater or mall on Saturday night. What then happens to the traditional synagogue youth group? Why pay exorbitant synagogue dues just for Hebrew school training or the opportunity to participate in a youth group?
Much depends on how quickly synagogues see the opportunities of social media and incorporate them into their mission. Social media is allowing the traditional functions of the synagogue to be deconstructed and moved out of the synagogue. Many of these “imagined” services are already here and are beginning to generate loyalty.
This presents severe challenges for synagogues. The upcoming generation of 20 somethings sees on-line and off-line relationships as complements of each other.They expect communities where on and off line life create synergy with one another. Technology is fundamentally social and creates the infrastructure needed to maintain social relationships.
The current membership of many synagogues grew up in a world where real community is face to face. Technology is little more than a tool for delivering information. As a result of these differences, it sometimes hard for current membership to understand the need for a new type of on-line presence. When budgets are short there is little incentive to create a website for the Jewish community who has not yet shown up in the synagogue door. But if nothing is done, it is quite possible that the 20-something crowd may never show up.
Despite the challenges, at first glance it looks like synagogues are beginning to bite into social media. According to a study released by Jvillage Network, 66% of synagogues responding had a Facebook page. But a closer look at the data paints a very different picture.
Social media is much more than Facebook and Twitter. Even these classic social media tools can be used in ways that essentially ignore social media. Rather social media is an approach to technology that sees technology primarily as a way to create rich personalized two-way and multi-way connections criss-crossing a group of people.
To really grasp how a synagogue understands and uses social media we need to dig deeper and look at how and what kind of information is being shared on a website, Facebook page or twitter account. How does it build relationships? Is the information being pushed outward at people or are there genuine and personalized exchanges that create strong social bonds between members? When we look at how these tools are used, it is clear that synagogues have barely caught onto the idea of social media:
  • It appears that none of the synagogues surveyed had primarily community generated content and only 21% have blogs where community members can comment. In general, website updates are centralized in the hands of staff people or a dedicated volunteer. Content is being pushed from the synagogue to the members and occasionally from member to synagogue, but almost never from member to member.

  • Furthermore content pushed from the synagogue to members tends to be impersonal. While 49% of congregations updated their website with Jewish themed content and most had synagogue calendars, only 7% let members view their membership balances on line and only 4% use their website to help parents monitor their child’s progress in Hebrew school.

  • Personalized information moving from member to congregation tends to be limited to administrative matters: membership application, Hebrew school registration, RSVPs and payment for synagogue events. Even then less than 30% of congregations had one or more of those services. Only 14% had volunteer sign-up tools and only 2% could make changes to their membership accounts.

  • The impersonal nature of the websites is further underscored by the limited opportunities that members have to personalize their interaction with the website. Only 3% provide members a customized home page. Only 14% let users download the synagogue calendar into their personal calendars. 40% lack search functions making it impossible for users to go directly to the content most important to them.

  • Even support of off-line community building is weak. Only 15% provided their membership directory on line. Only 3% stream religious services for house-bound community members.

  • On the other hand, 40% accept on line donations. One has to wonder what message is being sent to members when donation features are more prevalent than features that support personalized member to synagogue communication.

  • The sense that websites are being primarily used to push information to members rather than to facilitate community building is also reinforced by an apparent lack of interest in even passive sources of community feedback such as website analytics. 66% of synagogues either are not or do not know how to use analytic tools to monitor website usage.
(c) Rabbi Jason Miller | http://blog.rabbijason.com | Twitter: @RabbiJason | facebook.com/rabbijasonmiller
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Facebook Jewish Judaism and Technology Rabbis Synagogues Twitter

Synagogues and New Technology

Cross-posted to the Jewish Techs blog (The NY Jewish Week)

Yoram Samets, of Jvillage Network in Burlington, Vermont, wrote an interesting essay for the eJewishPhilanthropy blog titled “Purposeful and Passionate: Synagogues in the Age of Facebook.”

Ultimately, I think he was being too delicate with synagogues by letting them know that it’s okay to move slowly in adapting to new technology. He writes that “synagogues lagging behind cultural change is nothing new. In fact, there are those who would say synagogues should operate from a thoughtful, process-driven perspective and adopt change slowly. In essence, I would agree with that. The challenge is all in the balance.”

I agree that synagogues need to maintain balance and be sure of themselves as they transition to new technology (social media, Web 2.0, online learning, etc.), but I’m for pushing them to move quicker. They’re very good at “slow.” The successful results will come when the synagogues pick up the pace.

Whenever I talk to synagogue leaders and rabbis about the adoption of new technologies, I encourage them to “just do it,” rather than waiting to go through the normal (read: slow) process within the institution. By the time a committee is formulated and it meets six times to decide if the synagogue should have a blog, the youth group should have an official Facebook presence, and the rabbi should be tweeting, we’ll already be on to the next “Big Thing.” Four years ago, I led a Webinar for Darim Online to teach rabbis how to start blogging. Some of them said they would need to get permission from the board first. Rather than going through the red tape, I encouraged these rabbis to just start a blog and post some of their thoughts regarding the weekly Torah portion. Some of those rabbis have thanked me in the ensuing years for pushing them to open their “Torah” up to a borderless audience on the Web. They soon realized that in the 21st century, their wisdom shouldn’t only be disseminated to their synagogue membership and no further.

There are so many opportunities for synagogues to capture through social media. If rabbis wait for young people to come in the front door, they’ll be waiting a long time. Networking is outreach and outreach is networking. I’ve been asked to officiate at the wedding of a young couple while chatting on Facebook late at night with the groom, a former high school student of mine. Synagogues should be jumping at the opportunities for innovative approaches to community building, scholarship, and engagement. I think Phillip Brodsky’s novel idea of a Social Sermon through the use of social media is a great concept that synagogues should adopt. Synagogues need to be pushed, not coddled, into the Age of Facebook.

Back to the Samets article. He writes, “Synagogues have the same opportunity of using technology to build a bridge between the synagogue experience and today’s culture. Technology needs to be an outward-looking tool for greater connectedness for the community. While there are a number of creative synagogues doing remarkable outreach and engaging more members, too few synagogues have been able to emulate their example and create an operational model that will lead them and their communities to a stronger future… Technology is only a tool. And when used to its maximum benefit, it is a tool that enhances our purpose, our mission, and our movement.”

In these fast-moving technology-driven times, Samets comes up with four P’s that synagogues must look to in order to reclaim our Jewish movement in today’s American culture: “Purpose, Passion, People, Projects – the rest is all detail… And through the process you will find out the power of the potential of connectedness in the community, in the synagogue and online.”

Lisa Colton, of Darim, blogging at her organization’s JewPoint0, writes about the Jewish New Media Fund. Essentially, three of the nation’s largest Jewish foundations – the Righteous Persons Foundation, the Jim Joseph Foundation, and the Charles and Lynn Schusterman Family Foundation – announced recently that their newly created endeavor, the Jewish New Media Innovation Fund, will help energize the community to focus on the need for new media innovations, and to help bring them to life. I hope synagogues take note (and full advantage) of this great opportunity.

Technology isn’t going to slow down for anyone… not even synagogues!

(c) Rabbi Jason Miller | http://blog.rabbijason.com | Twitter: @RabbiJason | facebook.com/rabbijasonmiller
Categories
Humor Prayer Synagogues World Events

Synagogues Charging for Legroom & Desirable Seats

Stand-up comic and blogger Heshy Fried wrote on his Frum Satire blog yesterday that shuls (synagogues) “in the New York metropolitan area are going to be charging premium prices for premium seats, like those with more legroom” in order to raise more money in these challenging financial times.

This got me thinking that synagogues aren’t really all that different than the airlines in this regard.

  • Synagogues charge membership dues; Airlines have frequent flyer membership
  • Synagogues pass out candies during the service (throw candy at bar mitzvah boy after successful layning); Airlines pass out food during the flight (don’t throw peanuts at pilot after successful landing!)
  • Synagogues have Kiddush Clubs; Airlines offer Scotch too
  • People doze off mid-service; People doze off mid-flight
  • Synagogues charge more for good seats (by exit); Airlines charge more for good seats (by entrance)
  • People pray in synagogues; People pray on airplanes (use tefillin at your own risk)
I’m sure it won’t be long before synagogues follow the airlines and start charging for bags too (“Sir, that is an extra-large tallis bag and you’ll have pay $15 if you want to bring that into the shul”).

These comparisons really shouldn’t come as a surprise. After all, both industries are hurting financially right now and are looking to reinvent themselves in a competitive market. Is it really any wonder that the airline named Spirit is currently on strike?

(c) Rabbi Jason Miller | http://blog.rabbijason.com | Twitter: @RabbiJason | facebook.com/rabbijasonmiller
Categories
Apple Jewish Judaism and Technology Synagogues Technology Torah

Trope Tools – Learn to Read Torah on the iPad

Cross-posted at Jewish Techs

Rabbi Eli Garfinkel, rabbi of Temple Beth El in Somerset, New Jersey and the techie behind the award-winning RabbiPod, has created his first app for the iPhone, iPod Touch and iPad family of Apple devices.

Garfinkel’s new app is called Trope Tools. It allows users to learn, teach, and review ta’amei hamiqra for Torah and Haftarah reading. As he advertises: “Do you want to know how to leyn the “yerach ben yomo” that appears in Parashat Masei? There’s an app for that!”

You can find Trope Tools in iTunes on a computer or in the App Store on your device. It costs only 99 cents. The website for the app states that it’s a perfect gift for anyone who wants to learn how to chant from our sacred texts and has an iPhone or iPad.

The app teaches the ta’amei hamiqra (Torah cantillation trope) and is recommended for bar/bat mitzvah and adult education students who are learning how to read from the Torah or haftarah.

What prompted the “RabbiPod” to create this app? He says he did it because his students all have these Apple devices. “I teach them trope, and in the beginning, they all need help remembering the melodies of the various notes. Now they have that information in their pockets.”

It took Rabbi Garfinkel (pictured) about a month to learn enough Objective-C programming and then another month to actually create the app.

This won’t be his last app either. He’s already completed a second app that will appear soon called Politicometer (rhymes with thermometer). A lot of people don’t really know why they vote the way they do. The Politicometer asks a series of 50 questions in ten categories. Based on the user’s answers to those questions, the app then advises how they should vote. The most conservative users receive a rating of “Tea Party or Reagan Conservative,” while the most liberal users receive a rating of “Progressive Liberal.” In between, there are ratings of moderate, mainstream Republican, mainstream Democrat, etc.

He also plans to write a basic Jewish knowledge quiz. It will have a hundred questions that cover material he thinks every Jew should know.

Finally, he’s also in the planning stages of what could be a controversial app. It’s called “Should I Marry Her?” and it will help guys figure out whether they should marry their girlfriend of the moment or move on. For instance, the app will ask “Are you and your girlfriend of the same religion?” If the answer is no, it will discourage the marriage. It will also ask, “Do you love her?” “Do you enjoy spending time together?” etc.

Back to Trope Tools. How does the rabbi plan to use the Apple app in his own synagogue? Every one of Garfinkel’s students who has a compatible device will buy the 99 cent app. (“If their parents can afford the device, they can afford a 99 cent app!” he adds.) They can use it to review the notes, and I can use it to quiz them.

(c) Rabbi Jason Miller | http://blog.rabbijason.com | Twitter: @RabbiJason | facebook.com/rabbijasonmiller
Categories
Humor Politics Synagogues

Fake Synagogue Sign

Obama Vote for the Shvartze Shvartza Schvartze Synagogue Church SignA congregant came up to me during a break in services on Yom Kippur to ask if I’d seen the picture being widely emailed of a synagogue marquee that instructed congregants to vote for Barack Obama. She explained that the sign said “Happy New Year! Please vote for the shvartzeh!”

I could sense that she was conflicted about this since she was an Obama supporter but also took offense to the Yiddish term used to denote black people which can be used derogatorily.

Well, it turns out that the sign is a hoax. It was made at the Church Sign Generator website. In fact, the owner of says-it.com which operates the Church Sign Generator website, posted an apology (and subsequent update) on the website which reads:

If you’re received a photo of a sign for “Beth Sholom Synagogue” and wondered where this synagogue is, the answer is: it isn’t.

The sign isn’t located anywhere in the real world. It’s a fake photo created with software on this website. There are blank church sign templates which allow people to enter whatever they like for the name of the church (or synagogue, or mosque, or what have you) and for the message on the sign board, and it creates a fairly realistic photo of a church sign with their input.

Someone used the site to create that sign and then they chose to e-mail it to a lot of Jewish people on Rosh Hashanah. I’m sorry you received it, but I’m afraid there’s not much I can do about it.

Please feel free to contact me if you have any questions, but again, there’s little I can do. I can’t control what people type into the form on the site, and I can’t control what people e-mail to each other. It’s literally impossible to filter every offensive word or phrase that someone can enter, without restricting use of the site for people who use it legitimately.

Update: several people have written in saying that they weren’t offended and that they thought it was funny, and that I shouldn’t worry. I hope I haven’t given the impression that I’ve been deluged with complaints; most of the “complaints” were just people wondering where this Beth Sholom was and why they would put up a sign like that. A couple of people found the message demeaning or disrespectful, and I can certainly understand why they would feel that way. For what it’s worth, I personally wasn’t offended (it’s not impossible to offend me, but it is pretty difficult), but I do think that it was in poor taste and could easily be taken badly, especially given the timing.

Best regards,
Ryland Sanders
says-it.com

(c) Rabbi Jason Miller | http://blog.rabbijason.com | Twitter: @RabbiJason | facebook.com/rabbijasonmiller
Categories
Jewish Rabbi Shabbat Synagogues Synaplex

Indie Minyans

I am hesitant to write anything about the recent press that indie minyans has gotten because as kol raash gadol recently wrote on Jewschool for their Picks for Best of 2007: “Blinding Flash of the Obvious Finally Reaching the Mainstream Radar Years After Everybody Else Got the Memo: Indie minyanim.”

But since the New York Times recently wrote about the subject (“Challenging Tradition, Young Jews Worship on Their Terms”) and the online journal Zeek dedicated an entire issue to indie minyans, I thought I would weigh in.

The success of independent minyans really shouldn’t be news because their success was inevitable. Indie minyans are an obvious recipe for success:

1) Gather a bunch of young, single professional Jews in a large metropolitan area (New York City, Chicago, LA, DC, or Boston).

2) Mix in some young Jewish grad students along with some young married Jewish couples.

3) Send out an e-mail about an “informal gathering” (read: spirited prayer service that won’t remind you of your grandfather’s shul) to take place in someone’s apartment on Friday before dinner or Saturday morning around 10 AM.

3.5) Allow the e-mail to go viral and with some word-of-mouth dozens of young Jewish men and women will flock to the get-together.

4) After several months of these get-togethers, select a larger location to rent and this will turn into another start-up independent Shabbat prayer group.

Rabbi Elie KaunferThis is basically how the popular Kehilat Hadar traces its roots. I realized what an independent minyan was while sitting in Rabbi Ethan Tucker and Ariela Migdal’s Manhattan apartment (a few floors above our own apartment at the time) on a Shabbat morning in April 2001. I was invited to the minyan and asked to schlepp four of my folding chairs up eight flights of stairs. Little did I know at the time that the three minyan founders, including Tucker and his Harvard buddy Elie Kaunfer (right), were on to something. With sixty young Jews packed into an Upper West Side apartment davening (praying) like they were at Camp Ramah, a new type of synagogue community was forming.

The next gathering was held in a larger apartment — the home of my JTS rabbinical school classmate Dr. Len Sharzer. Len was the oldest student in my class but was not the oldest individual at the minyan that morning. That distinction was held by the late Marcia Lieberman, mother of Senator Joe Lieberman. Joe and Hadassah Lieberman were in town for the graduation of their daughter-in-law (Ethan Tucker’s wife Ariela Migdal) and attended the minyan that morning. I was honored to have the aliyah right after the distinguished senator from Connecticut.

From there the Hadar Minyan grew and grew with almost 200 in attendance for a Tisha B’Av service in Central Park. Hadar Minyan became Kehilat Hadar, and when Elie Kaunfer was ordained as a rabbi he created Mechon Hadar which has given birth to Yeshivat Hadar and the Minyan Project. The Yeshiva is a a full-time, community open to men and women looking to engage in intensive Torah study, prayer and social action. The Minyan Project promotes education, consulting and networking for independent prayer communities.

At the 2004 UJC General Assembly held in Cleveland, I attended a session in which Elie Kaunfer was one of the panelists. His response to what Gen X’ers were looking for in a spiritual community was fresh and innovative, yet also full of unknowns for the future. The indie minyans were gaining in popularity, but still no one could speculate what would happen when the indie minyannaires needed a true spiritual leader in their lives — a rabbi. A chavurah-like environment seems fine when you’re single or newly married, but when your oldest kid is celebrating her bat mitzvah it is helpful to have a rabbi. As the indie minyannaires get older my guess is that they will join established congregations that employ salaried clergy. However, they will greatly influence the way these synagogues and temples carry out their mission. Simply stated, they won’t settle for the way things have always been done in their grandfather’s shul.

In addition to how the members of indie minyans will come to change established congregations in the near future, another question is how rabbis may come to be welcomed into the indie minyans in some form of leadership role. This issue was taken up on a Jewschool post by Yehudit Bracha in September 2006: What IS the role of the rabbi in the independent minyan movement?

Rabbi_Andy_BachmanA great example of a dynamic rabbi in an emergent congregation is Rabbi Andy Bachman (left), the founder Brooklyn Jews and once executive director of Reboot. Andy is now the rabbi of Beth Elohim in Brooklyn (a Reform congregation in Park Slope). He recently posted an especially thought-provoking blog post about creating a transparent pulpit. My classmate, Rabbi Rachel Nussbaum, also became the rabbi of an emergent spiritual community when she founded Kavanah in Seattle a few years ago. And the dynamic Rabbi Sharon Brous has been wildly successful with Ikar-LA, the emergent spiritual community she created in 2004.

These rabbis are serving their congregations in new and innovative ways. They are leading their communities with much different leadership styles than rabbis who led in generations past. Because of their leadership, their congregations function differently and their congregants come to view synagogue life much differently. These emergent spiritual communities have Facebook pages, blogs, and only communicate to the membership via e-mail. These rabbis will answer a congregant’s question with SMS on their Blackberry. They even buy their Torah scrolls on eBay. These are the shuls of the future.

I must give my colleague Rabbi Elie Kaunfer a lot of credit. It would have been quite the accomplishment had he only co-created Hadar, however, he has taken it many steps further by forcing us to consider how independent minyanim will change the future of community building, communal prayer, rabbinic leadership, affiliation, and synagogue structure. Working with Synagogue 3000, he surveyed individuals about the role of “emergent spiritual communities” in the future of Judaism.

The introduction to the survey states:

Over the past few years, we have seen an important new phenomenon in Jewish life: the creation of dozens of independent minyanim, spiritual communities, alternative worship services, and emergent congregations. This rich array adds diverse opportunities for worship, learning, social justice work, community-building and spiritual expression.

We knew very little about the thousands of people associated with these new endeavors. Who are they? What are their concerns? How do they feel about the communities they’re creating, joining, and building? Why do they participate?

To answer these questions, the S3K Synagogue Studies Institute, in collaboration with Mechon Hadar, conducted a survey designed by the prominent sociologist Steven M. Cohen in partnership with Rabbi Elie Kaunfer and Shawn Landres. Our goal was to find out more about the participants, members, partners, and “acquaintances” of these new spiritual communities. The results of this work is the first ever portrait of the interests, values, and concerns of a critical innovative turn in American Judaism.

The report about the new movement of independent minyanim, “EMERGENT JEWISH COMMUNITIES and their Participants”, was published this past Fall and should be required reading for every rabbi and future rabbi, synagogue and temple board members, and anyone interested in the future of Judaism. In fact, anyone with a vested interest in organized religion should study this report.

Bottom line? Independent Minyans are necessary. They are serving a purpose for a whole generation of spiritually undernourished Jews. They are quickly changing how Jewish spiritual communities operate and serve their members. However, just as online banking and ATM’s are wonderful, they have not replaced traditional banking institutions or the humans who work there. The chavurah movement of the 1970’s did not replace rabbis and neither will the independent minyan movement at the beginning of the 21st Century. Rabbis will always be needed in Jewish life, we will just have to adapt our roles to modern times.

Links about Independent Minyans:

  • Synagogue 3000 and Hadar Report on Emergent Spiritual Communities
  • Attracting Young People to Jewish Life: Lessons Learned from Kehilat Hadar
  • Andy Bachman reacts to the NY Times article on Indie Minyans
  • The Minyan without a Binyan (Temple Bored Authority)
  • What Defines the New Minyan Movement (Jeremy Burton)
  • Judaism Without Synagogues (JewByChoice)
  • Tribeca Hebrew: The Hebrew School With the ‘Anti-Establishment Vibe’
  • What Independent Minyanim Teach Us About the Next Generation of Jewish Communities (Ethan Tucker)
  • Esther Kustanowitz looks for her perfect shul
  • (c) Rabbi Jason Miller | http://blog.rabbijason.com | Twitter: @RabbiJason | facebook.com/rabbijasonmiller
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    Celebrities Football Holidays Jewish Rabbi Synagogues

    Don’t Say Videotape in Your Rosh Hashanah Sermon

    An embarrassing event occurred at a Conservative synagogue in Newton, Massachusetts. I’m sure that the synagogue’s rabbi had no idea about the NFL’s New England Patriots‘ videotaping scandal when she sat down to write her Rosh Hashanah sermon. She probably also didn’t know that the Patriots’ owner (and her congregant) Robert Kraft (pictured at right) had said that he didn’t know his team was using a sideline camera that caused a $750,000 fine and the loss of a draft pick. The video camera was confiscated at the beginning of the Patriots’ season opener and Mr. Kraft embarrassingly expressed his displeasure with his head coach.

    Jason Schwartz wrote about the awkward shul moment in the Boston Magazine’s blog “Boston Daily”:
    After a week of Cameragate, you’d have to imagine that Bob Kraft was looking for that type of escape when he strolled into his Newton temple late this morning. But thanks to a faux-pas from a rabbi who’s apparently had her head stuck in a giant blintz for the last week, no such luck.
    I go to the same temple as Kraft, so I’m pleased to report that he did an outstanding job chanting a lengthy haftorah portion (a selection from the prophets) before the congregation today, but things got a little bumpy at the end of the service when our rabbi rose to deliver the sermon.Her main trope was that people should act as as though God is always watching them. Not a bad lesson, except that in making her point she must have made an endless number of references to acting like you’re being videotaped. This was awkward.Somewhere in the middle of the sermon, she somehow managed to stumble onto a story about Cal Ripken, Jr. and what a positive role model he is (why she referenced Cal Ripken of all people, I have no idea–this sermon was all over the place). Her basic point was that Ripken always knew he was being recorded on the field, so he behaved accordingly. This was especially significant, she said, in this modern age where “sports scandal” is so prevalent.

    Of course, the rabbi at the Newton synagogue really can’t be blamed for her awkward references in her sermon to videotaping and sports scandals. But the old adage that one must consider the audience is relevant here. The last sermon that she gave that made headlines was a couple years ago when she spoke about gay rights in the Conservative Movement causing the synagogue’s cantor, who objected to the sermon, to resign his position and start a new congregation.

    I remember being a guest rabbinical student at a Houston synagogue while I was studying at the Jewish Theological Seminary. My visit was immediately following the Enron debacle and, knowing there were former Enron executives at this congregation, I recall scrutinizing my sermons for that Shabbat to make sure there was nothing that if taken out of context would be embarrassing.

    I also remember choosing my words very carefully when I delivered a sermon this past June about Princess Diana. Having just read an article about her and the upcoming tenth anniversary of her tragic death, I was eager to speak about her life from the pulpit. It so happened that I gave this sermon on the Shabbat that one of Leslie and Abigail Wexner’s sons was celebrating his bar mitzvah at my former Columbus synagogue. I was hesitant to give this sermon because I didn’t want the audience to mistakenly think I was comparing Abigail Wexner to Princess Diana, although there are several striking similarities between the two women including their marriages to older, public figures and their humanitarian and charitable activities. Of course, one man approached me following the prayer service to tell me how brilliant my sermon was and that he understood the hidden comparison I was making. I told him that was not my intention at all, but he wouldn’t hear of it.

    Perhaps the real lesson of this rabbi’s sermon is that rabbis should choose their words carefully… and watch Sports Center before the High Holidays.
    (c) Rabbi Jason Miller | http://blog.rabbijason.com | Twitter: @RabbiJason | facebook.com/rabbijasonmiller