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Blogs Facebook Hasbara Israel Middle East Politics Technology Women

Branding Israel Through Technology

This is my recent “Jews in the Digital Age” column for the Detroit Jewish News:

Sally Whittle is a blogger in Lancashire, England. Her blog “Who’s the Mummy?” is one of approximately 4 million “mommy blogs” on the Web. Like many other young mothers she journals about her life as a mother and provides advice for other mothers around the world. With over 30,000 visitors a month, Whittle is used to receiving comments on her blog but she was surprised when she was offered a free trip to Israel with a handful of other popular mommy bloggers.

The group of mommy bloggers visited Israel this past July as part of VibeIsrael, a program of the apolitical non-profit Kinetis. The social startup seeks to generate domestic and global awareness of Israel as the capital of creative energy. Its founder and executive director Joanna Landau was recently in Metro Detroit to share her vision of how to brand Israel for the 21st century and how to market that brand as widely as possible.

Landau, a lawyer and start-up entrepreneur made aliyah with her family when she was five-years-old. Raised in a well-to-do philanthropic and Zionist home, she actively sought out a way to transition from her for-profit work into a non-profit passion. Her interest was piqued in 2004 when Israel’s Foreign Ministry launched the Brand Israel Project, which aimed to improve the country’s image abroad by downplaying religion and avoiding any discussion of the conflict with the Palestinians. Landau incorporated Kinetis in November 2009 seeding it with some of her own money and got to work on her re-branding Israel project.

While in Metro Detroit, Landau was eager to learn how the state’s “Pure Michigan” campaign was working to improve its image. She quickly noticed the similarities between Metro Detroit’s desire to retain talent by keeping its young people local after college and Israel’s desire to have its children choose to remain in Israel following army service. “Brazil is known for ‘fun’ and Paris is about ‘romance’ and America is connected to ‘freedom.’ When people around the world hear ‘Israel,’ they automatically think about politics and the conflict with the Palestinians,” Landau explains. Israel is all about ‘Creative Energy.’ This is what differentiates Israel as a country and Israelis as a nation. It represents the essence of Israel’s offering and encompasses the nation’s relative advantages in the fields of art and culture, technology and science, lifestyle, heritage and the environment.

Landau argues there is a misguided belief among Israelis that if they can only convince the rest of the world of the legitimacy of its political policies, then the tide will turn and there will be increased travel, investment and love of the Jewish State. “People are not interested in Israel beyond the conflict because we haven’t given them a reason to be interested. Whenever Israel gets a chance to say something, all we ever talk about is this conflict.”

When asked if Landau’s Kinetis is a new type of Israeli hasbara (public relations) organization, she laughs. “Hasbara is what you do when you feel you need to explain yourself? Only when you have done something wrong or if you’re unclear,” Landau clarifies. “In Israel we have been so consumed by crisis-management and self-defense that we have been unable to think of a long-term strategy.”

Landau wants a paradigm shift that will change the conversation. She believes that Creative Energy is in the DNA of Israelis. She wants to highlight her country’s high global appeal through a hi-tech, arts and culture, lifestyle, and extreme sports. “The Jewish religion is a very creative religion. Curiosity is encouraged and conventions are challenged,” she says. . “What we want to do is celebrate the things that Israel has to offer that are interesting on a global level,” she says. “Branding is about giving people something to relate to and connect to on an emotional level.”

It is Israel’s imperative to tell her own story and under Landau’s direction Kinetis has taken full advantage of modern technology to control the message. Its Facebook page features a video of Warren Buffet praising Israel as a place in the Middle East that might not have much oil, but it has an abundance in brains, energy, integrity and imagination. At the top of the Facebook page, there is a message that anyone can submit “an inspiring image or video that encapsulates “Creative Energy” about Israel and it will be posted on the page.

In addition to the cutting edge and attractive Facebook page, Kinetis boasts an impressive website available in both Hebrew and English that outlines its many programs all with the goal of place branding Israel in the most positive ways. Drawing upon the success of the book “Start-Up Nation” by Dan Senor and Saul Singer, Kinetis offers an academic program for Israeli students and international students from around the globe. These students in the Start-Up Nation Awareness Program (SNAP) will investigate the sources of Israel’s creative and entrepreneurial spirit across numerous spheres. Ultimately, their connection to Israel will help develop Israel as a model to be taught in leading universities worldwide.

The VibeIsrael program provides an all-expenses-paid personalized experience of Israel like the one set up for the mommy bloggers. These groups of opinion leaders include bird watchers, digital photographers, women entrepreneurs, extreme sports enthusiasts, archeologists, members of the fashion industry, technologists, and gourmet chefs. Participants are offered a glimpse into real Israeli life by connecting them with their Israeli counterparts. Rather than spend a week touring all of the typical tourist locations, VibeIsrael participants travel the country with locals who show them places relevant to their interests. These thought leaders then return home where they publish a critical mass of posts, blogs and articles in the printed media and on the Internet which convey an authentic, unadulterated “buzz” about what Israel truly offers.

Israel is a thriving nation made up of citizens who are proud of its accomplishments and offerings. Landau is working to highlight Israel’s best assets to the rest of the world. Through place branding and exploiting new media, every day she is raising the awareness of Israel as the creative energy capital of the world. With the help of technology and drawing on the clout of those with loud voices in the digital age, Kinetis is quickly positioning Israel as a center of excellence in the fields of innovation, creativity, and entrepreneurship.

After returning from her visit to Israel with VibeIsrael, Whittle blogged “What I saw in Israel was an irrepressible sense of possibility. And going forward that means I will always approach any political story about Israel with that memory in mind – the memory of the people we met, the experiences we had, and the fun we shared.”

(c) Rabbi Jason Miller | http://blog.rabbijason.com | Twitter: @RabbiJason | facebook.com/rabbijasonmiller
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Barack Obama Celebrities Detroit Jewish Celebrities Michigan Politicians Politics Shabbat

Celebrity Shabbat Shalom Greetings

Sending out a weekly e-mail newsletter to friends has become a passion for Lisa Mark Lis.

Lis, a suburban Detroit-based community activist and philanthropist, in her Friday morning e-mail posts to friends and family not only wishes her readers a “Shabbat Shalom,” but she often has a celebrity extend their wishes, too.

Lisa Mark Lis videos U.S. Representatives Debbie Wasserman Schultz and Gary Peters.

Lis has videotaped such notable performers as James Taylor, Carole King, Paul Simon, Neil Sedaka and David Broza sending Shabbat best. Politicians as far up as President Obama, with first lady Michelle Obama, have offered “Shabbat Shalom” wishes on camera for Lis, as have U.S. Rep. Debbie Wasserman Schultz (D-Fla.), the chair of the Democratic National Committee, and U.S. Sen. Debbie Stabenow (D-Mich.). Other celebs who have participated include “Millionaire Matchmaker” Patti Stanger and actor Wallace Shawn, who perhaps is best known for his role in “The Princess Bride.”

Lis isn’t shy about asking for a quick “Shabbat Shalom” greeting when running into a celebrity. When she told Marvin Hamlisch about some of the famous people who had recorded messages, the composer raised a glass of champagne to Lis’ camera phone and said, “I’m not Paul Simon and I’m not James Taylor. I’m Marvin Hamlisch and yes, I know how to say ‘Shabbat Shalom.’ “

She’s been sending her weekly greeting every Friday for nearly 2 1/2 years. She isn’t sure how many people are on her distribution list, but it includes friends and family from around the world, including a large contingent in Israel (her husband, Hannan, is a native Israeli).

Lis says she sends out the messages to wish as many people as possible a good weekend and to stay in touch with her connections.

“I do it to say ‘Shabbat Shalom,’ and then anything else I add is my soapbox,” Lis said. “I started to include the video messages of famous people saying ‘Shabbat Shalom’ as a fun addition to the e-mails. It makes people smile. Now people have come to expect them.”

Political views are included in some of her weekly messages. So are reminders to attend local fundraising events for causes she supports. A paragraph encouraging her readers to remember Israeli soldier Gilad Shalit during his captivity was a staple of each week’s e-mail message until his release last month. Every message includes wishes of “Happy Birthday” and “Mazel Tov” to her friends and family celebrating milestones in the upcoming week.

Lis plans to continue finding the chutzpah to ask celebs and politicians to utter those two Hebrew words for her camera phone. After all, it’s not every Friday that an e-mail arrives with a video of the leader of the free world wishing you a “Shabbat Shalom.”

President Barack Obama’s “Shabbat Shalom” Greeting

David Hasselhoff’s “Shabbat Shalom” Greeting

Cross-posted to JTA.org

(c) Rabbi Jason Miller | http://blog.rabbijason.com | Twitter: @RabbiJason | facebook.com/rabbijasonmiller
Categories
Freedom Gilad Shalit Hamas Iran Israel Josh Fattal News Palestine Politics

Iran Hiker Josh Fattal vs. Gilad Shalit

At the end of September following the release of the American hikers who were being held by Iran, reports came out that one of the hikers was Jewish. While the whole world knew that Josh Fattal and Shane Bauer were taken prisoner in Iran and accused of espionage, what most people didn’t know was that Josh Fattal’s father is Jewish and that he identifies as a Jew.

Fattal’s father, Jacob, emigrated from Iraq to Israel in 1951, and after serving in the Israeli army moved to the United States. Jacob Fattal’s siblings still live in Israel. The media did a great job of keeping Fattal’s Jewish connection a secret during the two years of his imprisonment in Iran. Only after his release from prison and return to American soil has Fattal’s Jewish story been told. The Jewish Exponent revealed that Josh Fattal became a Bar Mitzvah at Philadelphia’s Rodeph Shalom’s suburban campus and that he has traveled to Israel several times where he still has relatives.

I was thinking about the reaction to Josh Fattal’s release from prison and safe return home to the U.S. as I read a report this morning about an Israeli Knesset member’s outrage that Gilad Shalit traveled to a beach on his first Shabbat of freedom rather than to synagogue.

Photo Credit: Yaron Kaminsky

ynetNews.com reports that “Shas Minister Meshulam Nahari slammed the formerly captive IDF soldier Gilad Shalit for going to the beach with his father on the first Shabbat after his return instead of going to the synagogue for prayer. Nahari claimed that Shalit and his father should have utilized the first Saturday after he was freed from Hamas captivity to say the [Gomel] benediction of deliverance – a Jewish prayer of thanks traditionally said by those who survived an adversity or were released from prison.”

Apparently this ultra-religious member of Israeli Parliament is taking his orders from Rabbi Ovadia Yosef, the spiritual leader of the Shas political party who has charged him with the task of bringing Shalit closer to Judaism. While it would have been great had Josh Fattal gone to a synagogue on the first Shabbat following his release from Iranian captivity, it was his prerogative not to. And so too with Gilad Shalit.

This is the problem with Israel’s political system. Nahari is a member of the Israeli government and is speaking out against a citizen’s decision to go to the beach with his father rather than to synagogue. Yes, I think it would have been great had Gilad given thanks to God with the traditional Gomel blessing in a synagogue close to his home in Mitzpe Hila, but he is a free man in a democratic nation and can be thankful anyway he chooses. No rabbi and certainly no politician here in America slammed Josh Fattal for not going to a synagogue or temple to praise God for his freedom on the first Shabbat after arriving home.

Perhaps the most important message of both Josh Fattal’s freedom from Iran and Gilad Shalit’s freedom from Hamas is that they returned to their respective free and democratic home countries where they each had the freedom of choice to decide how they would spend their first Saturday of freedom. Synagogue or not, they were grateful to be home.

(c) Rabbi Jason Miller | http://blog.rabbijason.com | Twitter: @RabbiJason | facebook.com/rabbijasonmiller
Categories
Gilad Shalit Israel Media News Politics Terrorism

Gilad Shalit’s First Ten Days of Freedom

I’ve been paying close attention to Gilad Shalit’s first days of freedom from captivity. The debate of whether the prisoner swap was the right choice rages on throughout Israel and beyond, but I’ve become more interested in how he adapts to freedom and how he responds to his new status as a celebrity.

Perhaps what is most notable has been how the Israeli media has treated Gilad and the Shalit family since his release last Tuesday. In general, the news media has respected a 10-day moratorium on intrusion in the town where the Shalit family lives. With the exception of a few photos that were released with the family’s permission of Gilad riding a bicycle and swimming at the beach, there have been no reports of paparazzi-like intrusion into his life during the past ten days. I don’t believe this could have ever happened here in the United States. The American media and paparazzi would have staked out his home 24-7 to get the best photograph of Gilad re-adjusting to freedom in the privacy of his home. Kudos to the Israeli media for being so respectful of this 10-day period.

This video of Gilad Shalit riding his bicycle by his home in Mitzpe Hila was released with permission of the Shalit family:

GILAD’S UGLY SHIRT
I instinctively knew that it wouldn’t take long until humor became part of the Gilad Shalit story. The first real example of this is the now famous “Ugly Hamas Shirt” that Gilad wore when he was released. ynet News first reported that “The Shalit Shirt” has quickly become a fashion trend in Gaza. “The first image of Gilad Shalit out of Gaza has captured the attention of many in Israel and around the world. Shalit was led by Hamas men wearing civilian clothing including a plaid shirt. But while most focused on his gaunt frame, it appears many Palestinians were more interested in his outfit, which became an immediate trend in Gaza.” Stores in the Gaza Strip are selling “The Shalit Shirt” in a wide range of colors for 60 Shekels or about $16.50. There are already several Gaza-based Facebook groups about Gilad’s ugly shirt.

BIBI’S FOREST GUMP MOMENT
It’s unusual for a prime minister to crave the spotlight and sneak into photos because, well, they’re already the leader of the nation and always in the spotlight. However, it really seemed like Israeli Prime Minister Benjamin Netanyahu was doing just that during the reunion of Gilad Shalit and his father. It didn’t take long for the Israeli news media and bloggers worldwide to recognize that Bibi was trying to get his face into the iconic photos during Gilad’s release.

This act of hubris was immediately labeled “Bibi Forest Gump” after the Tom Hanks movie in which Forest Gump was seen in every iconic photo of American history. And then the Bibi Bombs began. People began Photoshopping Bibi’s face into iconic photos like the Begin-Sadat peace handshake, the signing of Israeli independence, Moshe Dayan walking in reunified Jerusalem in 1967, and Saddam Hussein’s hanging. Some even added Bibi to classic movie scenes from such films as Pulp Fiction and Cassablanca.

At least Netanyahu had fun with it when, yesterday, he uploaded his own “Bibi Bomb” to his Facebook page. It’s a photo of him addressing the U.N. with a superimposed photo of his face and a speech bubble from his smiling mouth with the text, “Doogri, you made me laugh.” An explanation of Bibi’s photo on Jewlicious says, “The word ‘Doogri’ means ‘honestly’, or ‘straightforward’… Not only did Netanyahu’s own version of the ‘Bibi Bomb’ play on the images circulating online, but it also expressed self-humor at his use of the word ‘doogri’ in his UN speech [when he addressed PA Leader Mahmoud Abbas saying] ‘Let’s talk ‘doogri’. That means straightforward, I’ll tell you my needs and concerns.”

DESTINY OR COINCIDENCE?
There are several notable coincidences with the Shalit release. The haftorah (selection from the Prophets) that was read this past Shabbat morning (Shabbat Bereshit) from the Book of Isaiah includes such lines as: “I have called you to be righteous. I took you by the hand and kept you. I made you into a covenant for the people, a light to the nations, to open the eyes that are blind, to bring the prisoners out of the dungeon, and those who sit in darkness out of prison” (Isaiah 42:6-7) and “Since you are precious and honored in my sight, and because I love you, I will give men in exchange for you, and people in exchange for your life” (Isaiah 43:4).

Samuel Freedman, writing in the NY Times, referenced the story of Sodom (in next week’s Torah portion) in his beautiful op-ed about pidyon shvuyim (redeeming the captives). He wrote, “The timing of this Torah reading is an absolute coincidence, an unplanned synchronicity between the religious calendar and breaking news. Yet the passage also offers an essential explanation, one almost entirely ignored in coverage of the Shalit deal, for Israel’s anguished decision to pay a ransom in the form of more than a thousand Palestinian prisoners, including the perpetrators of terrorist attacks on civilians. The story of Abraham saving Lot represents the earliest of a series of examples of the concept of ‘pidyon shvuyim’ — redeeming the captives, invariably at a cost — in Jewish Scripture, rabbinic commentaries and legal codes. That concept, absorbed into the secular culture of the Israeli state and the Zionist movement, helped validate the steep, indeed controversial, price of Sergeant Shalit’s liberation.”


SHALIT FAMILY’S TENT REMOVED
One of the most emotional moments for Israelis living in Jerusalem was seeing the empty space outside the Prime Minister’s residence where the Shalit family’s protest tent stood for several years. The tent had served as a sign of Shalit’s captivity and a place where tourist groups would visit with the family. The tent was taken down and carted away earlier this week as Israeli President Shimon Peres visited with Gilad at the Shalit family home in the northern Israeli town of Mitzpe Hila.

Debate will continue about whether this was good or bad for Israel. Israeli opposition leader Tzipi Livni, head of the Kadima Party, has now spoken out against the prisoner swap that brought Shalit home, saying it has weakened Israel and strengthened Hamas. Every time there’s an attempted terror strike or bombing, critics will point to the release of the prisoners. However, even the release of one Hamas terrorist in exchange for Gilad Shalit could lead to a future incident.

It’s hard to put a price on Gilad’s freedom. However, watching him ride his bike outside his home and knowing he has visited the beach with his family and played ping pong make it feel worthwhile. Hopefully, Israel’s security fence will do its job in keeping the released prisoners and other potential terrorists outside of Israel. It might be unrealistic, but I’d like to believe that the Shin Bet (Israel’s internal security agency) didn’t release all those prisoners without first injecting some sort of tracking mechanism into their bodies. I jokingly posted on Facebook that Israeli news reported that the Shin Bet provided each of the released Palestinian prisoners with their own complimentary GPS-enabled smart phone so they could always be located.

(c) Rabbi Jason Miller | http://blog.rabbijason.com | Twitter: @RabbiJason | facebook.com/rabbijasonmiller
Categories
Gilad Shalit Israel Mitzvot Palestine Politics Terrorism

Gilad Shalit Home

Aside from writing about the impact the announcement of the Gilad Shalit-Palestinian prisoners exchange deal had on Twitter last week for the Jewish Techs blog, I haven’t written much about this developing story. There are two reasons for this. First, I feel as though it’s all been said. Second, it’s a very complex moral dilemma.

I posted a simple status update on Facebook this morning, stating “Extremely happy that Gilad Shalit is home in Israel. A captive has been redeemed.” One comment to my post summed up the moral dilemma in a concise way: “It is wonderful that Gilad has been released…but at what cost? Do you think that the 400 murderers/terrorists that have been released will lead honest productive lives? And the 600 more to come in 2 months?”

The deal is obviously lopsided because it is 1,027 Palestinian prisoners (many of whom are terrorists and convicted murderers) in exchange for one Israeli soldier who has been held captive for over five years without even access to the Red Cross. Having these prisoners freed and back on the streets should be of great concern to Israel’s security. It also sends the message to Hamas and other terrorist groups that Israel will free prisoners in exchange for captives.

However, it also sends a strong message to Israelis that the Israeli government will do whatever it takes to bring its captive soldiers home. If Gilad Shalit were my son, it wouldn’t matter how many hundreds of prisoners it took to bring him back into my arms. And that’s really why this moral dilemma isn’t a dilemma after all. We just have to put our own children in Gilad Shalit’s shoes and then ask the question.

I remember my high school years in United Synagogue Youth (USY) petitioning the U.S. government to assist in the redeeming of the captive soldiers Ron Arad, Zachary Baumel, Yehuda Katz, and Zvi Feldman. And in more recent years we prayed for the release of other captives as well. So, the video footage of Gilad Shalit’s return to Israel today is cause for celebration. It is a beautiful reunion and one that Gilad’s parents truly deserve after their tireless efforts of the past five plus years.

As we celebrate the release of Gilad Shalit and the fulfillment of the commandment of pidyon sh’vuyim (the redemption of captives) in the middle of the Sukkot festival, we must also pray that Israel is able to protect itself from any terrorism caused by the prisoners it has agreed to release in this deal. At this time of great joy, we must also remember Lt. Hanan Barak and Staff-Sgt. Pavel Slutzker, the two young men who were killed in the same cross-border raid from Gaza into Israel that resulted in the taking of Gilad Shalit. May their memories be for blessings.

For more on the question of the price at which Israel should redeem its captives, see my colleague Rabbi Barry Leff’s blog post.

(c) Rabbi Jason Miller | http://blog.rabbijason.com | Twitter: @RabbiJason | facebook.com/rabbijasonmiller
Categories
Facebook Gilad Shalit International Relations Israel News Politics Terrorism Twitter

The Twittering of Gilad Shalit

Cross-posted to the Jewish Techs blog at The Jewish Week

Ynet News is reporting that the Israeli prime minister’s emissary to the negotiations for a prisoner exchange deal with Hamas to return the captive Gilad Shalit said “it’s not over yet. The deal reached is pretty complicated, but the most difficult part is behind us.” The former Mossad agent turned Gilad Shalit negotiator, David Meidan, added that he plans to travel to Egypt soon, together with the negotiation team, to plan Gilad Shalit’s return to Israel.

While the deal to free Shalit was orchestrated by high-level Israeli politicians, negotiators like Meidan, and world leaders, there was also an impressive social media campaign spanning the past few years to spread word of Shalit’s captivity through the micro-blogging site Twitter. The hashtag #FreeGilad has long been used on Twitter following any statement or link relating to the cause of freeing Gilad Shalit. As Adam Dickter blogged about yesterday, Gilad Shalit was trending on Twitter moments after news about the deal began to spread.

Dickter wrote at NewsFactorNews: “News of Shalit’s release and the controversial agreement spread quickly around the world, creating a stream of tweets. The hashtag #GiladShalit moved along computer screens almost as quickly today as #SteveJobs did last week, following the death of the Apple co-founder and former CEO. A few days before that, #iPhone5 topped Twitter, when Apple released a new phone that turned out to be the iPhone 4S, not an iPhone 5, as expected.”

In the NewsFactorNews post, Dickter quoted me about the early use of Twitter to promote the Free Gilad Movement:

Rabbi Jason Miller, who writes extensively about the intersection of Jewish themes and technology, said he learned about the deal Tuesday from a New York Times Breaking News alert, and quickly Tweeted it to his 2,357 followers. It was, in a way, coming full circle, as social media have been used extensively to raise awareness of Shalit’s plight. “The hashtag #FreeGilad is one that I have been using for at least three years now,” said Miller. “In fact, it was one of the first hashtags I ever used on Twitter. I’ve also been asked by leaders of the ‘Free Gilad’ movement if I would tweet certain statements at certain times of the year, on the anniversary of his captivity.” “It’s not just news for Israelis or Jewish people, but an international story.”

Dickter also noted that Facebook also offered an opportunity for people around the world to share their thoughts. The Free Gilad Shalit group, which has 107,112 members.

No doubt that the moment Gilad Shalit is back home safe and sound, he’ll be trending in the Twittersphere once again.

(c) Rabbi Jason Miller | http://blog.rabbijason.com | Twitter: @RabbiJason | facebook.com/rabbijasonmiller
Categories
Dennis Prager Holidays Politics Rabbis Rosh Hashanah Sermons Yom Kippur

Do Politics Belong in Sermons?

Like every other rabbi around the world I am currently hard at work on my sermons for Rosh Hashanah and Yom Kippur. I’ve always enjoyed writing and public speaking, so this exercise is enjoyable rather than stressful for me. However, finding the right words to inspire the congregation during this time of year can be challenging. The basic themes of the holiday haven’t changed in thousands of years: forgiveness, relationships, being charitable, and trying to become better people.

To what extent should sermons draw on the issues of the day? I’ve always tried to bring references to pop culture into my sermons, but I have traditionally shied away from getting into politics. Dennis Prager, a political pundit who moonlights as a High Holiday sermonizer, recently published an Op-Ed in the Jewish Journal of LA in which he rails against rabbis who preach about politics on the High Holy Days. Prager claims that every year around this time listeners of his show write him to complain that their rabbis delivered sermons which included political messages. As a conservative pundit, Prager is certain to include that “Invariably, there are two constants: The rabbi is non-Orthodox, and the sermons are left wing.”

What Prager doesn’t like is when liberal rabbis include their opinion about social issues such as the recent health-care bill, for example, and frame it in the context of social justice and tikkun olam. It’s not that rabbis aren’t entitled to their opinions on these significant issues, but Prager takes exception when the rabbis use the pulpit to frame these political issues as Jewish imperatives. I happen to agree. Let me explain.

I believe that rabbis should use the pulpit to teach Torah. Teaching that we have an ethical responsibility to care for the health of all human beings is an important message and one that is appropriate to be included in a sermon. However, moving that conversation into the realm of politics by endorsing a bill under discussion in Congress is not appropriate.

Personally, I steer away from politics when I deliver sermons. I remember as a rabbinical student I was heading to Houston as a guest speaker at a large synagogue. The Torah portion for that Shabbat was Yitro, the narrative of Moses’ father-in-law offering good counsel to him and thereby improving his leadership. I had the idea to talk about other political consultants and “right-hand-men” who weren’t the leader, but made themselves indispensable to the leader because of their trustworthy advice. I planned to talk about the importance of the Cabinet to presidents and focus on two figures who were known for their good counsel, Henry Kissinger and Colin Powell. One of my teachers at the Seminary convinced me to not focus on these individuals because it could be too politically divisive to the congregation. The Democrats in the synagogue would focus on the Republican credentials of these two presidential advisers and not on my message, he reasoned. Reluctantly, I agreed to leave out these famous Secretaries of State lest my sermon be perceived as having a political message.

There are times when my own congregants will encourage me to speak about a political issue they endorse, but I respectfully decline. I’m not a politician and I’m not a political commentator. My role is use the words of the Torah and the Jewish Tradition to teach and to inspire. I remember a story my teacher Rabbi Burt Visotzky told my class at the Jewish Theological Seminary. The late NY Times columnist William Safire’s rabbi asked him why he didn’t come to shul anymore to which Safire explained, “I don’t need to come to shul to hear what Bill Safire wrote in the Times.” In other words, we rabbis should allow the political pundits to be pundits and we should use the High Holidays to inspire and encourage repentance.

Prager isn’t the only one publicly railing against rabbis using their High Holiday pulpits to push a political agenda. In the Wall Street Journal, Tevi Troy explained that each year leading up to Rosh Hashanah the Obama Administration feeds political talking points to rabbis through its annual conference call. I’ve participated in these conference calls in the past and it is true that their purpose it to provide the Administration’s position on various issues in case rabbis choose to address them in sermons. Troy points out that in 2009, President Obama “invited a group of 1,000 rabbis to discuss his health-care plan and then preach about it afterward.” I was a participant on that call and the President did in fact encourage us to speak about his health-care plan. I chose not to call in this year because I knew I wouldn’t be talking about President Obama’s jobs bill or the declaration of Palestinian statehood at the United Nations.

Neither of those topics will inspire my congregants on Rosh Hashanah. If anyone wants my opinion, I’m happy to discuss it privately in the form of a discussion. However, I don’t think it’s appropriate for me to use the holiday or my pulpit to endorse or reject the President’s jobs bill. I do think it’s important to get the unemployed back to work and to help find better jobs for the underemployed. As a rabbi I try to do both.

One of my colleagues who disagrees with both Prager and Troy is Rabbi Jill Jacobs. I have tremendous respect for Rabbi Jacobs and have learned much from her over the years. She has contributed greatly to the field of social justice in general and workers’ rights in particular. Writing in the Huffington Post, Jacobs, who is now the executive director of Rabbis For Human Rights-North America, titled her response to Troy “The Torah Is Political. Rabbis Can Be, Too.” Jacobs writes:

As one of the rabbis whom Troy criticizes (albeit anonymously), I want to respond to his charges.

Troy references a recent phone call for rabbis, organized by the Religious Action Center of Reform Judaism and sponsored by the Central Conference of American Rabbis, the professional organization of Reform Rabbis, on which he and I were two of the five speakers. The call featured three experts on the current economic situation — Senator Sherrod Brown of Ohio, Ellen Nissenbaum of the Center on Budget and Policy Priorities and Troy himself. Rabbi David Saperstein, the Director of the RAC, offered homiletic advice for speaking about contentious issues, and I presented texts that might guide sermons and teaching sessions about the economy. (Troy and I have this in common: He was the political conservative on the call, and I was the Conservative rabbi.)

Troy writes, “When I suggested that we separate politics from spirituality, a third participant pushed back, saying ‘the Torah is a political document.’ A curious assertion in a crowd that would quickly denounce any invocation of the Bible in political discussions.”

I was this third participant. I do believe that the Torah is a political document. And I would not, as Troy assumes, “denounce any invocation of the Bible in political discussions.” In fact, I passionately invoke the Bible in political discussions.

I’m not sure I’d agree with Jacobs that the Torah is a political document per se. It has a vast amount to teach us about political issues. In fact, I can’t imagine a political issue that is not treated in the text of the Torah or Talmud. However, that doesn’t mean that rabbis should be speaking about divisive political issues in High Holiday sermons. Talking about how the economy has caused more middle-class families to struggle to make ends meet let alone pay for the Jewish day schools and Jewish summer camps is appropriate in a sermon, but dissecting the President’s jobs bill should be off limits. Encouraging congregants to travel to Israel, send their teens on Israel trips, and buy Israeli art is wonderful. However, getting into the political areas of Palestinian statehood at the U.N. and the policies of the Israeli government won’t make for inspirational sermons during the Days of Awe.

The bottom line is that we are spiritual leaders and not political pundits. I heard Dennis Prager speak on Saturday night before Selichot services. Recognizing he was there in a synagogue to address the congregation before the preliminary High Holiday prayers, he steered clear of any political messages. He is a political pundit in his day job, but he didn’t take use the pulpit to push a political agenda when it wouldn’t have been the right time.

And now it’s back to sermon writing.

(c) Rabbi Jason Miller | http://blog.rabbijason.com | Twitter: @RabbiJason | facebook.com/rabbijasonmiller
Categories
Israel Media News Obama Politics Zionism

NY Times’ Misguided News Alerts

Last week, the Zionist Organization of America issued a press release expressing its shock that President Barack Obama omitted Israel in his list of countries suffering from terrorist attacks. ZOA was appalled by the omission.

The Obama Administration released the President’s talking points for the forthcoming tenth anniversary of 9/11 and while the speech included eight cities were terrorism has occurred, he didn’t include an Israeli city. This is the statement the ZOA took issue with: “As we commemorate the citizens of over 90 countries who perished in the 9/11 attacks, we honor all victims of terrorism, in every nation around the world … We honor and celebrate the resilience of individuals, families, and communities on every continent, whether in New York or Nairobi, Bali or Belfast, Mumbai or Manila, or Lahore or London.”

The ZOA press release also referenced a 2008 speech Obama delivered as a candidate when he mentioned six cities plagued by terrorism but failed to include an Israeli city. I thought the ZOA’s statement was unnecessary. It is clear that President Obama was using alliteration in his speech and sought to provide some examples of where terrorism has occurred. Perhaps if terrorism were more prevalent in a major world city like Johannesburg, he could have included “Jerusalem or Johannesburg” in his speech. The President wasn’t giving priority to these world cities over any other location where terrorism has occurred, he was merely stating that we should honor and celebrate the resilience of people everywhere. Just as Chicago would be included if we say “in New York or LA,” so too Jerusalem and Tel Aviv are included when the President says “Lahore or London”.

So, I didn’t think the ZOA’s rant was necessary. I do, however, raise my eyebrows at the NY Times’ decision to not issue an email news alert about yesterday’s storming of Israel’s Egyptian Embassy by thousands of protesters in Cairo and the necessary evacuation of its diplomats by Israeli military jets.

I’ve been receiving email news alerts from the NY Times for many years. Most of the time they are legitimately “breaking news” stories. Sometimes the news alerts refer to breaking political news and sometimes they let you know if a major sports milestone occurred. Oftentimes they alert us if a notable person has died.

I was surprised last night after Shabbat when the only news alert I saw in my email inbox from the NY Times let me know that actor Cliff Robertson had died. Who was Cliff Robertson? Exactly!

Even though over 80 personnel and family members of Israel’s embassy in Cairo had to be saved in an emergency rescue operation after violent riots erupted there, the NY Times felt that the only “breaking news” that had to conveyed to its news alert subscribers was that a little known actor had died. In the alert, the Times even described Robertson as an actor who “never quite reached the top echelon of movie stardom.”

I don’t think President Obama deserves to be attacked for neglecting to include an Israeli city in his brief listing of world cities where terrorism occurs (everyone knows Israel has had her share of terrorist attacks), I do think it is curious that the NY Times is so misguided when deciding what news actually deserves an email news alert.

(c) Rabbi Jason Miller | http://blog.rabbijason.com | Twitter: @RabbiJason | facebook.com/rabbijasonmiller
Categories
Interfaith Islam JTS Politics Teachers

My Teacher Rabbi Burt Visotzky Does Dinner with President Barack Obama

It’s not everyday that you know someone who gets to have a meal with the President of the United States. Last week, one of my favorite teachers (if I don’t say “one of” I’m bound to offend) had just that honor.

Rabbi Burt Visotzky, whose Midrash courses at the Jewish Theological Seminary I thoroughly enjoyed, was invited to the White House for the annual Iftar dinner and had the privilege of sitting at the President’s table.

This year the Jewish month of Av coincides with the Islamic holy month of Ramadan, a time when pious Muslims fast from sunrise to sunset to show their devotion to Allah. After dark, they break their daylong fast with an evening meal known as the Iftar. President Thomas Jefferson hosted the first Iftar dinner at the White House and it became an annual tradition under President Bill Clinton and George W. Bush, and is now hosted by President Barack Obama.

This year’s White House Iftar meal was held on August 10 with approximately 120 guests, including two Jewish people in addition to Rabbi Visotzky. Israeli Ambassador Michael Oren (pictured with me at right) and Bahraini Ambassador Houda Ezra Ebrahim Nonoo.

According to a JTS press release, Rabbi Visotzky sat at President Obama’s table and brought the president up-to-date on JTS’s most recent and noted Jewish-Muslim dialogue programs, along with JTS’s other forms of Jewish-Muslim engagement, including 2010’s two-day workshop entitled “Judaism and Islam in America” and this past May’s “Our Better Angels,” a three-part program that anticipated the 10th anniversary of 9/11 through Jewish, Christian, and Muslim discussions on the themes of tragedy, mourning, and healing.

While it’s usually teachers who are proud of their students, I must say that I feel much pride for my teacher Rabbi Burt Visotzky’s devotion to Jewish-Muslim dialogue and his great honor last week.

(c) Rabbi Jason Miller | http://blog.rabbijason.com | Twitter: @RabbiJason | facebook.com/rabbijasonmiller
Categories
Health Money Politics Rabbi

Rabbi Seeks Young Wife for Cheaper Health Insurance

When I first read the headline of this NPR blog post (“For Love Or Insurance? Rabbi Seeks Young Wife To Lower Health Costs”) I couldn’t even imagine what this was all about. It turns out there’s a rabbi in Florida who needs better health insurance coverage and is looking for a young wife to make it happen.

Turns out that Rabbi Craig Ezring, a nursing home chaplain, was able to get decent insurance before his wife died. He and his wife established a small corporation to procure health insurance, but when his wife died four years ago his rates soared 38 percent to over $18,000 just to cover him. The 56-year-old rabbi comes from a very rabbinic family. His father Abraham Ezring is an Orthodox rabbi in Florida and all of his brothers are rabbis as well, including Rabbi Murray Ezring, a Conservative rabbi in Charlotte, North Carolina.

The NPR blog post isn’t the first time Rabbi Craig Ezring has made news. In 2005, his funny yet insightful “Dear Abby” letter was published. Ezring letter titled “Oy Vey! Rabbi Is Exposed to Patient’s Discomfort,” told the story of how Ezring, as a chaplain, would visit hospital patients wearing a three-piece suit. One patient, he explained, felt terribly uncomfortable lying there “in a hospital gown with her tuchas sticking out” while the rabbi sat there in a three-piece suit. So, Ezring went to the nurse’s station and changed into a hospital gown. The patient was then relaxed enough to share her concerns with the rabbi/chaplain.

He concludes, “The visit took a little longer than usual, and when I finished our session with a prayer for healing, I rose from the chair. As I did, the sound as my thighs ripped themselves from the Naugahyde brought a huge smile to both our faces. I was laughing so hard I forgot to hold the back of the gown as I headed back down the hall — so I was exposed… Fortunately, the nurses had a sense of humor. One said, ‘Not a bad tush for a rabbi!'”

Rabbi Ezring explains in his “Dear Abby” letter that he learned an important lesson that day. Abby commends him for his sensitivity and creativity. She writes, “Your suit may have been off for her, but my hat is off to you for going the extra mile to make a difference in a sick woman’s life. Your method may have been unorthodox, but your message of healing far surpassed any fashion statement.”

Now back to the rabbi’s search for a young bride who will help lower his health insurance rates. From the NPR blog post:

When Rabbi Craig Ezring’s annual health insurance costs soared 38 percent this year to a whopping $18,636, he did more than just complain.

He went looking for a young wife.

For several years, the Boca Raton, Fla., rabbi had been getting coverage through a small corporation he formed with his wife. When she died four years ago, he thought the cost of his insurance coverage would drop. Instead it rose.

That’s partly because Ezring, 56, had a heart bypass surgery a couple of years ago. Nonetheless, he said he’s still quite healthy, and does ballroom and Latin dancing twice a week.

When he got his latest health insurance bill in August, Ezing said he almost had a heart attack.

An insurance broker told him his small business insurance rate is based on the age of the owner of the company. So, Ezring posted on his blog that he was looking for a younger woman who wouldn’t mind marrying him to help him get cheaper coverage.

“Give some thought to the possibility of marrying me … a good insurance plan is all I ask,” he wrote. “Okay there maybe one or two other things I ask for, but sadly, right now insurance has become a top priority.”

Ezring, a rabbi at several nursing homes and assisted living facilities in South Florida, said he’s had a few “comical offers” of marriage in response to his plea, including one asking if he wanted to move to South Carolina.

Ezring said his insurer, UnitedHealthcare, has been good to him: The company makes sure he gets services he needs and can see the doctors he wants. But with the latest rate hike, he feels like he’s working mostly just to afford his health coverage. He’s shopped for other policies, but other companies won’t offer him coverage.

When told that Florida Gov. Rick Scott, who vehemently opposes the federal health overhaul, is only paying about $400 a year for his state-subsidized health insurance, Ezring chuckled. “It would be lovely if everyone could pay that amount for really good insurance,” he said.

Rabbi Ezring seems like a pretty funny (and creative) guy. I wish him well in his quest to get less expensive health insurance, but even if he isn’t successful in that endeavor at least he was able to spread the word about how expensive medical coverage is in our country.

(c) Rabbi Jason Miller | http://blog.rabbijason.com | Twitter: @RabbiJason | facebook.com/rabbijasonmiller